Is Social Media Marketing the New Black? 5 Ways to Use Social Media for Market Research

 Early in my profession, I worked as a emblem manager buy instagram likes for $1 for Calvin Klein Cosmetics, which changed into owned by way of Unilever. I turned into answerable for launching new products and growing marketplace proportion for Eternity perfume and body merchandise.

Eternity was one of the pinnacle 10 fragrances for ladies and was bought exclusively through department keep retailers consisting of Nordstrom, Macy's, Saks and Barney's. The branch shop channel become a bit unsophisticated in phrases of its capacity to relaxed deep, or contemporary, client market trend facts. Real-time advertising and marketing studies just did no longer exist. In order to get my hands on research, I often found myself reviewing ultimate season's cognizance institution statistics or the BDI/CDI Reports (Brand/ Category Development Index). I would use the market statistics acquired on the BDI/CDI reviews to decide my print and TV marketing spend however this truely did no longer inform me a whole lot approximately the consumer.

I loved the assignment of making use of restricted facts to develop insights and trends to assist Calvin Klein's marketing plans. However, as pleasing as this paintings become, I look lower back now and frequently marvel how much greater powerful my group might have been if we had a Facebook or social media web page. Even these days I am not seeing lots proof that distinctiveness stores and entrepreneurs are leveraging Social Media Research the manner they could be.

So I turned into wondering, ought to social media marketplace research be the brand new black? Well if I placed this in the context of my Calvin Klein days, studies now indicates that 19% of splendor shoppers who made purchases based on blog posts say they stumbled upon the content material via net search. I would say social media research is unavoidable. According to an editorial written in Forbes Magazine, Social Media is shifting the purchaser from sharing to purchasing at fast velocity. Vision Critical carried out a document of 6,000 social media users and found the following:

· About forty% of social media users have purchased an object after sharing or "favoriting" it on social media sites such as Facebook, Twitter, or Pinterest.

· Facebook is the network maximum probably to power customers to purchase.

· Social media drives not simplest online shopping, however in-save buying as properly - and at approximately identical fees.

Here are five ways to leverage social media for consumer research

· Facebook: Facebook gives a backstage examine the manner consumers conduct their private lives. With this tool, agencies can now see which products their customers are buying. Businesses also can view what gives their customers are taking gain of and create gives on the way to enchantment to their consumers immediately. According to the social media giant, over 1 billion human beings use Facebook to attach. Facebook has also conducted research that suggests handiest 38% of on-line advertising reaches its intended target market. By the usage of Facebook, you could improve this percentage to over 89%.

· Twitter: By analyzing how humans "Tweet", groups can examine very unique things about the manner their clients and potential customers communicate, once they communicate and what they're obsessed on. By tracking "hashtag" comments, groups can rapidly study the trendy tendencies which are taking vicinity of their market. Businesses market via Twitter through phrase of mouth. By using advertising gear furnished by Twitter, businesses are capable of "Drive enterprise boom and income one hundred forty characters at a time."

Facebook and Twitter can each be beneficial while you want to examine behaviors and the mind-set of the purchaser market which you are considering tapping into. It is an easy manner to look if your product or service might be a match for a target without conducting lengthy, drawn-out studies.

· LinkedIn: LinkedIn is appealing greater in your professional clients. The website is intended for people to community amongst their various fields and plenty of unique hobby groups are lively on LinkedIn. By the usage of equipment supplied by way of the web site, companies are able to proportion content with their professional clients and might definitely exhibit the corporation's brand. Businesses can also unfold their reach by means of working with LinkedIn to assist pressure traffic to the organisation's website.

· Blogs and Webpages: Blogs and webpages both work to introduce your business enterprise on your clients. They permit you a medium to completely customize the statistics that your customers view approximately your business enterprise and products. There are also many gear that groups can use to tune which blogs and websites that their purchasers are travelling. By the usage of this statistics, you could custom track your internet site and weblog to the needs and desires of your clients.

· Pinterest: Pinterest is just now starting to advantage traction with the social media industry. With this tool, businesses have the capacity to see how their consumers reply on a extra private stage. Here, you can view the purchaser's favourite ingredients, vacation spots, and which shoes they're in all likelihood to shop for within the spring. By the usage of Pinterest to promote their "Pins", companies are able to discover a treasure trove of information approximately their clients.

It is nearly not possible not to don't forget developing a marketplace research plan that includes Social Media. Never earlier than has there been this a great deal statistics available for companies regarding their customers. With this in thoughts, I might say Social Media is the new Market Research Black. Jump on in.